Content, Content, Content! 

 

Today, I’m keeping it short but definitely sweet! 

 

It’s probably everyone’s biggest concern and hang up when it comes to social media. We know that sharing content consistently and regularly will help us to grow, but how can we ensure content creation doesn’t become a full time job, when we should be concentrating on other areas of our businesses and our lives!

 

Today, I want to give you a few ideas, suggestions and recommendations when it comes to content creation, and more specifically the type of content that is useful, that is valuable, and that is going to have an impact on and for your audience. 

 

My simple two step approach will give you unlimited relevant, and evergreen content for your business or brand.

 

Far and away one of the biggest challenges that people have, no matter which social media platform they are using, no matter what their businesses or brand is, or who their audience is, is content, and more specifically the type of content that they’re going to share. 

 

❓ What do we talk about? 

 

❓ What do we post? 

 

❓ How frequently do I need to post? 

 

❓ How can I go about creating content that other people want to see, and of course that’s valuable? 

 

We can talk about sharing posts and sharing content, all day long, but ultimately content needs to have a purpose. It needs to have an end goal and it needs to have an end result that we are working towards and if we can do that, then suddenly content creation becomes much more valuable and much more useful than purely putting out content for the sake of putting out content. 

 

When there’s no purpose behind content, or we don’t feel there’s a purpose behind it, why would we want to do it anyway?

 

So really what I want to focus on today is how can you identify the type of content that is going to be useful for your audience, that is going to be valuable for your audience, and ultimately is going to get them to take action. 

 

Here’s my simple two-step approach:

 

 

• Make a list of problems

 

 

The easiest way that I have found and that I recommend to my inner circle clients, is to start by making a list of all problems that your audience has. 

 

Let’s take an example such as the Yoga niche (I’m not an expert in this area so please forgive me!). 

 

If I’m a yoga instructor or a yoga teacher, what are the problems that my people (my audience) have? Well, number one is probably going to be an issue with flexibility. 

 

The issue my audience has is flexibility, or not having flexibility, but flexibility is probably actually not going to be the true problem – the real problem is pain. 

 

It may be that they are suffering with back pain, shoulder pain, joint pain; we can go as specific or as broad as you like. Generally I would say the more specific, the better, to really identify and call out your audience. 

 

So it could be that they’ve got issues with flexibility, but that is manifesting in painful hamstrings for example (can you tell this is about me, and football, right?).

 

It could be that they’ve got problems with their arms, or issues with their back or with their shoulders or with their joints. So these are their major problems. 

 

List all of these the major problems that people have, the pains (physical or emotional) that they’re struggling with. 

 

What are the major challenges that your audience is facing. 

 

 

• Identify the Solution

 

 

Then, the second step is to identify the solutions. 

 

I know this sounds really easy – businesses exist, and the reason that people are in business is because they solve problems. 

 

Products will come and go, courses, services, individuals will come and go, but as a human , and as the human race, we’re always going to have problems. I’d love to be proved wrong, but the fact is problems are never going to go away. 

 

We’re always going to have problems. 

 

And we’ll always be looking for the latest product service, offer, or opportunity to try and solve those problems. We might move on to better problems, however problems are still going to arise. 

 

Our job as business owners is to identify and provide solutions – like for the back pain, the shoulder pain, we’re going to find specific solutions to flexibility issues or solutions specific to your niche.

 

Here’s another example – if you’re a guitar teacher, maybe your students (or prospective students) can’t get to from a G chord to a C chord, if you’re a swimming teacher helping students to learn to swim for the first time – the problem is their breathing  – whatever that major challenge might be that people have specifically for your business, get them listed. 

 

Then, identify solutions. 

 

I’m going to return the the first example – flexibility and back pain. As a yoga instructor maybe you have 2, 3, 4, 5 specific moves, or poses that people can use to solve their back pain and make them more flexible. 

 

Specific moves that people can do consistently to overcome that challenge to overcome that problem. 

 

This becomes the basis for our content. 

 

The topic might be suffering from back pain, your solution –  here are three simple exercises, three simple moves that you can do every day to relieve back pain in only three days a week, eliminate back pain in 10 days, or remove it forever. 

 

You might be talking about problems with sleeping. If your audience are having problems with sleep and you know yoga can help them, and there are specific things that you could do to help, your content may become  – three things you can do before going to bed, or three yoga moves that you can do before going to bed, or do this routine before you go to bed, to help you get better sleep at night, or to help you get a solid eight hours of sleep. 

 

Start with as many problems as you can think of, and there’s going to be a lot. It doesn’t matter how broad or how niche or specific they are at this stage. 

 

Once you’ve done that, it’s time to find the solutions. 

 

What if I don’t have the solutions?

 

Sometimes when people do this exercise it identifies gaps in their knowledge or even gaps in the service or product they offer. 

 

A lot of people will panic and say, ‘I don’t know all the solutions’ and limit themselves. But, let’s be honest, even as the expert in what you do, you can’t possibly know absolutely everything. 

 

However, you do have a lot of experience to be able to overcome this challenge – start to look further afield, educate yourselves, yes we are teaching others but we’re also educating ourselves.

 

The better we inform ourselves and the better we educate ourselves, the more we can help and teach other people. 

 

This is something that I personally did when I started with Instagram. I think I’ve bought about 43 different Instagram training courses and workshops (so far) to ensure that I’ve got the latest and greatest information to help other people build their audience on the platform. 

 

You may refer to certain books, you might have market leaders that you go to, you might go to YouTube channels, articles, blog posts, podcasts, whatever that might be, to help others to overcome their specific challenges. 

 

I want to emphasise that this is a very simple way to identify and create unlimited content for our businesses and brands.

 

Once we have identified all of the problems our audience are facing, we just keep listing them over and over; identify the solution, and you can always revisit the list of the same problems and show the solution in a slightly different way. 

 

Having identified all the solutions, we create our content around each of these different areas. 

 

We know that we’re solving a problem for people, we know that we’re being useful we know it’s valuable information, we know it’s something that actually becomes evergreen, and our content starts to become something that whether you speak to somebody in a week’s time, in five weeks in five months time, in five years time it is still valuable and relevant. 

 

This type of content positions you as the expert, because you’re giving advice, giving ideas, tips and tricks, but it also means that you’re solving problems, so people are going to come back to you again and again.

 

I hope this helps! 

 

For more help, more support, please do get in touch. You can contact me directly on Instagram @jakeadamdavey 

 

I look forward to seeing your content!