How to Use Hashtags the Right Way to Grow Your Following

 

 

Far and away, one of the most exciting things and opportunities with Instagram, is that you can get your posts seen, your content seen, your message seen, your product seen, or even your service seen by people that are not following you. 

 

People do not need to follow you to see your content and your posts. 

 

This is obviously incredible. 

 

Let’s think about the other social media platforms, Facebook, for example. If you’ve got a Facebook account, generally, for people to be able to see your posts on Facebook, on your Facebook page, they need to follow you in order to see your content. 

 

On Instagram, it’s different. You can actually get your posts seen by a wide range of people who are not actually following you right now. 

 

We put a lot of emphasis on growing your audience and building your credibility. Positioning yourself as an authority, and positioning yourself as an expert, and the beauty of Instagram is that it’s not just the people that follow you, that are going to see your content, you can share it far and wide. 

 

Hashtags are 100% magic. 

 

It wouldn’t be a conversation about Instagram if we didn’t mention hashtags or if the word #hashtag didn’t come up. 

 

What is so fantastic is that Instagram hashtags drop your content, drop your posts, into different places on the platform, and allow your content to be seen by more and more people easily and by a wider audience. Even people that aren’t following you. 

 

 

Check out the video above to see some incredible examples of what I mean. 

 

Here are a few insights from some of our posts. 

 

One particular post reached 441,000 accounts, which means this post appeared in 441,000 people’s Instagram newsfeed. 

 

But the crazy thing is that 87% of those accounts were not following us. That’s almost nine out of ten people who saw that post weren’t even following our account – that’s absolutely remarkable. 

 

The majority of people who saw our content, our brand, our business, our service, our message weren’t even following us.  They didn’t have to follow us to see our content.

 

And, yes, it brought in a large number of followers, about 150 just from that post, but equally important to us is that 333,000 people saw this post just because of hashtags. 

 

Using hashtags the right way, and I mean, not just throwing hashtags around, but using hashtags the right way, is absolutely enormous. 

 

I have another example – one post reached 494,000 accounts reached, almost half a million, and again 90% were not following – this is literally magic! 

 

 

It means you can put something out, and it’s not limited or restricted just to the people that follow you. 

 

This is huge, it means we don’t have to get hung up on our own follower count – I’ve only got 500 followers, 50 followers, or even 10 followers –  whatever that number might be we’re always looking for more, that’s just human nature, we’re always going to want more, but the type of numbers that are hidden in here are quite remarkable. 

 

If you can start in your content, seen, and using hashtags the right way so you’re seen more and more and more people didn’t unfollow me, the potential is massive. 

 

Before you even consider paying for advertising, paid traffic here and there and spending hours and hours on Facebook or Twitter or LinkedIn or all these other platforms, when actually the statistics have quite unbelievable when it comes to the reach and engagement that you can get. 

 

In the examples above thousands of people saw this post, specifically from hashtags alone, just from the hashtags on this particular post.

When you get it right, the numbers are remarkable. 

For more examples check the video above!

 

When you start to implement these things consistently, you’ll also start to see follower growth.

 

One of our clients Ziad, went from 1000 followers, well actually he started with zero to 1000 followers, then to 1500 followers, and then to 2000 followers  – he doubled his audience, within the space of about four weeks, just from using the strategies that we’re using regarding hashtags.

 

Another example, Nick first went to over 5000 followers – again he started from zero – then got the next 5000 followers in super quick time and now he is way beyond 12,000 followers on Instagram. A huge part of this growth has come from the hashtags that these people have been using and the steps and strategy that they’ve implemented along the way. 

 

If you are unsure or, if you have any doubt at all about the power and potential hashtags right now, they are still one of the best ways to get your content seen by a bigger audience, a wider audience, reach into different areas of Instagram, even people that aren’t following you. 

 

We have to started to show you that if you do put your time and attention into this area, there are a lot of other things that you don’t need to be doing because you can max out on your results in here.

 

I hope this has been useful. If you’re looking for more support to build your audience, reach more people, and how to best use hashtags, and ultimately how to build a brand that people are engaged with, want to follow then connect with us, I would love to help you. 

 

>> BOOK YOUR FREE CALL WITH THE INSTAGALACTIC TEAM <<

 

Thanks so much for reading! #happyhashtagging

 

Chat soon,

Jake